Quick Summary
- A pioneer in online mapping, MapQuest remains a valuable resource for location-based queries, even though its popularity has declined.
- Listing on MapQuest builds local search credibility and expands reach to users that continue to use the directory.
- While you can’t add your business directly to MapQuest, you can do so through listing management providers like Semrush Local.
What is MapQuest?
MapQuest was one of the first online mapping services, launching in 1996 as a groundbreaking tool for digital navigation. Before Google Maps dominated the market, MapQuest led the way, providing users with directions and location-based services. However, as competition grew, MapQuest’s usage declined.In a move to adapt, MapQuest recently introduced a new Android app that prioritizes user privacy. Unlike other mapping platforms that collect and share personal data, the Private Maps by MapQuest app ensures user information remains secure.
Both MapQuest apps are limited to the US and Canada, but UK users can still access the platform via the website. MapQuest pulls in reviews from Yelp and TripAdvisor.
Why listing on MapQuest matters in today’s search landscape
Far from being a relic of the early internet, MapQuest continues to play an important role in local visibility today. In the words of MapQuest general manager John Chipouas, “There’s a lot of nostalgia around MapQuest. It’s a brand people are fond of.”
MapQuest isn’t likely to bring local businesses a lot of traffic in and of itself, but for citation building, MapQuest remains a key directory. Search engines like Google value consistency in NAP data (name, address, phone number) across authoritative platforms like MapQuest. Accurate listings help reinforce credibility and trust, which can positively impact search rankings.
MapQuest data also powers other third-party tools and platforms. For example, some businesses integrate MapQuest’s APIs into internal systems for logistics, routing, and location-based analyses. This makes a presence on MapQuest especially useful for businesses that rely on delivery services, transportation, and field service management.
How to add a business listing to MapQuest
Like many older platforms, MapQuest has simplified the submission process through partnerships with listing management providers.
To add your business to MapQuest with the help of Semrush Local:
- Run a free audit for your business to check your local presence
- Choose your subscription level
- Connect your Google Business Profile
- Add additional essential details
- Wait for the tool to add your business to MapQuest and 70+ other top directories in the US.
MapQuest as part of a comprehensive local search strategy
Think of MapQuest as one piece of the broader local search puzzle. It may not be the largest driver of traffic, but when combined with other directories, it strengthens your overall online presence.
Adding your business to MapQuest is quick and easy if you are using one of the listing management solutions on the market, so there’s no reason not to do it. The more places your business information appears accurately and consistently, the better chance you have of being discovered by local customers.
Being visible on multiple platforms also reinforces your reputation. And if your competitors are optimizing their listings across these platforms, you need to do the same to stay ahead. For businesses looking to improve local rankings, attract more customers, and build trust with search engines, MapQuest is an easy win.
