GBP Optimization, a part of the Semrush Local suite of tools, helps businesses improve their Google Business Profiles (GBPs) to boost local search rankings.
Semrush Local integrates with GBP, allowing you to manage your business profile(s) and business information from a centralized dashboard.
The tool enables you to:
Manage your GBP(s)
All your business details, such as name, address, hours, and contact information, can be managed from a central location across multiple profiles.
Distribute business info to online directories
Available on Essentials and Advanced plans. Automatically share your business details from GBP to other authoritative directories. This eliminates manual updates and ensures your business information is accurate and up-to-date across multiple listings. Learn more about Listing Management.
Gather data and insights
Gain access to unique insights into your GBP’s performance and user interactions. With GBP Optimization, you can review up to 24 months of historical GBP data – four times more than what GBP's own performance report provides.
Create and schedule GBP Posts with AI
Boost engagement and conversions on your Google Business Profile with the GBP Posting feature. Create posts with the help of AI and schedule them in advance to keep your profile active, engaging, and informative, driving more customer interactions.
Protect your GBP from unwanted edits and suggestions
Spot and fix inconsistencies in your business information more easily. Gain additional control over your edits and suggestions to your GBPs done by others with the GBP edits and suggestions feature. Monitor, review, and approve or reject all GBP edits and suggestions in one tab.
Reply to GBP reviews or set up AI auto-replies
Respond to GBP reviews directly from Semrush using the AI-powered Review Management solution. This helps you ensure that no review is left unanswered and that your replies are swift and non-templated. This is important for customers’ engagement and Google algorithms.
To unlock these powerful features, ensure your GBP is connected to Semrush Local.
Frequently Asked Questions
No, at this moment, you cannot distribute photos and attributes from your Google Business Profile over other directories via Semrush Local. But if you add your photos to Semrush Local, we can distribute them to online directories if you can access Listing Management.
We are working on the GBP connection improvements to make the process more seamless in the future.