Semrush’s Organic Research reports will tell you about a website’s top organic search competitors, what keywords they get their traffic from if they are ranking for any SERP Features, and more. You can run research on any domain in our database, so it is easy to analyze the SEO of any and all of your competitors.
- Analyze a complete list of your competitor’s organic keyword rankings and pages
- See a competitor’s recent ups and downs in their search rankings
- Identify all of the competing domains your website is up against for organic search traffic
- Get an overview of your competitor’s best-performing non-branded topics by traffic to uncover potential content opportunities (available with a Guru or Business subscription)
- Flexible filters for honing in on specific research
- SERP Features analysis to see all the keywords related to a website that have special results on Google
In addition, Organic Research data is used by Semrush Copilot to offer you AI-driven insights to improve your SEO. Semrush Copilot is an AI-powered SEO assistant that allows you to get personalized recommendations to enhance your SEO performance (learn more here).
Simply create a project for your domain (learn more here), and Semrush Copilot will provide AI-powered alerts about drops in your organic traffic, new keyword opportunities, and improvements in your competitors.
One of the most important steps in running an SEO campaign is understanding what your competitors are doing well and what opportunities there are for your domain to compete with them. These reports give you vital information for a competitive analysis so you can plan a campaign to get more traffic to your website.
In addition to using these reports to gather research on your competitor, you may also want to check out Semrush’s Keyword Gap tool, Backlink Gap, Traffic Analytics, and Sensor. Each of these tools can also contribute insights into your competitive analysis.
All Organic Research reports let you export your data for future reference to Excel or CSV. This is great if you are looking to do additional research within an Excel document. In the Positions, Positions changes, Competitors, Topics, Pages, and Subdomain reports, the export button will be in the top right of your list of keywords or domains. Please note that the Overview report can only be exported to PDF.
The Organic Research tool is included in the SEO toolkit subscription for Pro, Guru, and Business tiers.
Requests Per Day
- Free users - 10
- Pro SEO - 3000
- Guru SEO - 5000
- Business SEO - 10000
Results Per Report
- Free users - 10
- Pro SEO - 10000
- Guru SEO - 30000
- Business SEO - 50000
Historical Data
- Free users - no
- Pro SEO - no
- Guru SEO - yes
- Business SEO - yes
The Topics report is available with a Guru or Business tiers of the SEO toolkit subscription.
It’s possible to export data from this tool in the following formats:
- Excel
- CSV
- PDF
- Export data from Organic Research to PDF or create your custom report with the My Reports tool. Combine data from Organic Research, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.
- Export data from Organic Research to PDF or create your custom report with the My Reports tool. Combine data from Organic Research, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.
The type of export, number of results exported, and the amount of daily exports you can make depends on your subscription plan. Please refer to this article for more information.